About Us

Welcome to The Bay Tree of Remuera + St Heliers

Our Story

What began as a passion for beautiful spaces and curated style has grown into The Bay Tree—a cherished destination in the heart of Auckland’s Remuera and St Heliers communities. For years, we have opened our doors to those who appreciate the finer details in life. We believe that shopping shouldn’t just be a transaction; it should be an inspiring experience. Whether you step into our physical boutiques or browse our collection online, you are stepping into a world carefully gathered just for you.

Who We Serve (Our Ideal Customer)

You appreciate quality over quantity. You look for clothing that tells a story, a scent that transforms a room, or the perfect, thoughtful gift that makes a loved one feel truly seen. We know you value timeless elegance but enjoy a modern, playful twist—whether that’s in a beautifully structured linen top, an exquisite piece of designer jewellery, or a whimsical collectible plush toy for a newborn. We are here to help you find those exact pieces that elevate your everyday living.

Our Business Model: Curated with Intention

We don’t believe in mass-produced clutter. Our business model centers on hand-selecting premium local and international labels that meet our strict standards for craftsmanship, design, and ethics.

We are proud, authorized stockists of renowned fashion brands like Curate by Trelise Cooper, Alquema, and Italian Star, alongside lifestyle icons and an extensive, authentic collection of Jellycats. By sourcing directly from trusted designers, we ensure that every item on our shelves—from luxury European soaps to high-end kitchenware—is the real deal.

Earned Trust & Community Confidence

Your confidence and security mean everything to us. As a long-standing brick-and-mortar presence in Auckland, we pride ourselves on authentic, personal service.

  • A Gentle Reminder on Authenticity: Because our brand is so deeply trusted, we occasionally face imitators. Please note that our official name is The Bay Tree of Remuera + St Heliers, and our only official online home is thebaytree.co.nz. When you shop with us, you are guaranteed genuine premium products and secure, reliable service.

Join The Bay Tree Family

We would love to welcome you into our inner circle. Subscribe to our journal to receive style inspiration, exclusive previews of new arrivals, and enjoy 10% off your first order.

[ Subscribe & Save 10% ] (Link to your newsletter sign-up)

Visit or Contact Us

Have a question about a fit, a brand, or tracking an online order? Our team is always delighted to assist.

  • Our Boutiques: Come visit us in Remuera and St Heliers, Auckland.

  • Email: thebaytree@xtra.co.nz

  • Phone: +64 21 372 991

  • Follow Our Journey: Find daily inspiration on our Facebook and Instagram pages - thebaytreeof remuera